Rafi-uddin is the Founder and CEO of DinarStandard–a specialized market research and advisory firm focused on the emerging Islamic markets of Halal/Tayyab food, Muslim travel market, Islamic/Ethical Finance, and OIC member countries. He is passionate about empowering organizations for profitable and responsible global impact. Since 2008, Rafi-uddin has been advising global multi-nationals, Islamic financial institutions, Halal market startups and NGOs on market expansion analysis, business/investment strategy, and innovative marketing strategies.